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Prescrxptive Communications is your go to resource for marketing and medical marketing. Check out the great tips, guides & practical advice we offer below!
PRPLI President’s Message
PRPLI Poised for a Year of Learning, Networking and Growing Public Relations Professionals of Long Island - known as PRPLI - is now in its 34th year serving as a professional development hub for public relations professionals at all stages of their careers. I'm...
Video: E/M Coding Changes: What’s New for 2021
New rules being rolled out on January 1 will affect every aspect of E/M coding. Whether you see patients in the office, a facility, or both, your workflows, EMR templates, and reimbursements will likely be impacted. In this one-hour presentation, Pam D'Apuzzo, Managing Director, VMG Health, provides an overview of the changes along with examples of their impact.
E/M Coding Changes Ahead: What You Need to Know
If you thought ICD-10 was a game-changer, just wait until January. That’s the opinion of Pam D’Apuzzo, Managing Director, VMG Health. Speaking on this week’s Healthcare Confidential podcast, Pam described the significant changes ahead for providers in terms of...
It’s Not If, But When a Crisis Strikes…Here’s How to Be Prepared
Doug Levy, author of "The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts," offers tips for healthcare entities on planning in advance for an emergency.
Healthcare Confidential Podcast Pulls Back the Curtain on the Business of Healthcare
On Monday, June 8, Healthcare Confidential, a podcast dedicated to pulling back the curtain on the business of healthcare, debuted on the Helium Radio Network. From the historical evolution of the American healthcare system to innovative approaches to maximizing...
We’ve Let Our Hair Down
When “social distancing” first started, we did our hair, dressed professionally (at least from the waist up) and put on make-up for those Zoom calls.
Then the days turned into weeks, and the weeks turned into more than a month.
I’ve noticed a seismic shift in the way we show up for those video calls. We’ve let our hair down – literally and figuratively.
Morgan and Jesse Shouldn’t Have to Fight Cancer Alone
Earlier this year, I agreed to participate in the Leukemia & Lymphoma Society’s (LLS) 10-week Man and Woman of the Year fundraising challenge. Here’s why: I’ve been blessed with good health, a wonderful family and amazing friends. Yet I have watched too many...
Howdy, Partner! What Did You Learn at Your First Job?
Do you remember your first job? Mine was working behind the counter at Roy Rogers, a fast food chain that was popular in the early 80s. I was 16 years old, although I looked 12, and I had just gotten my working papers. I was a cashier and occasionally worked on...
Read, Write, Pray…My New Year’s Resolutions
Every year without fail I make a list of New Year’s resolutions. Sometimes the list is formal, ranked in order of priority, written down, tacked up where I can see it. Other times I simply make a few silent vows and commit them to memory. Either way, the start of a...
An Angel in a Jeep?
I decided (for once) to be virtuous. Instead of parking in the closest possible spot to the entrance, I parked in the furthest reaches of the lot. After all, I was going to the gym to sweat for an hour. What would be the point of parking right next to the door....
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