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Prescrxptive Communications is your go to resource for marketing and medical marketing. Check out the great tips, guides & practical advice we offer below!
Celebrating 30 Years in Healthcare Marketing
I celebrated a birthday this month. I am older than I have ever been before, and younger than I ever will be again. If I were a man, and President of the United States, I would be considered youthful. But I am neither, so let’s just say I am a “seasoned” healthcare...
Medicaid cuts will force doctors to make changes that affect patients and employees
Starting a pediatric/primary care practice in 2004 means that in some cases, Dr. Ramon Ferrand has cared for two generations of families. “I’ve seen patients who are newborns through adolescents. Now some of my original patients are having children of their own,”...
Suffolk-Based Primary Care Physician Wonders, ‘Who Will Take Care of These People?’
With four offices in Suffolk County’s poorer communities, including West Babylon, Lindenhurst, Brentwood, and a new location in Patchogue, Dr. Alaaeldin Moawad says that 90% of his patients are covered by Medicaid, the safety net program designed to provide high...
New Speaker Added to “Toolkit for Independence” Symposium on Feb. 27
On Tuesday, February 27, PrescRXptive Communications and ECM Management are co-sponsoring "Toolkit for Independence: Tips and Techniques for a Successful Medical Practice." This complimentary dinner symposium features distinguished expert speakers who will provide...
Does Your Website Suck?
Not to be rude, but, there’s a decent chance that your website sucks. Admittedly, it might not. Maybe your company is one of the few that understands that your website should be designed to meet the needs of your customers rather than your management. But then...
One of my best decisions: Attend Ramon Ray’s Smart Hustle Small Business Conference
When is the last time you made a good decision? This was one of the thought-provoking questions posed by Seth Godin at Ramon Ray’s Smart Hustle Small Business Conference on Wednesday, November 1 at the Microsoft Center in Times Square. For me, the answer was easy....
Don’t Spend One Penny on Marketing Your Medical Practice
My daughter needs to have her tonsils removed. I was instructed to leave a message on the surgical scheduler’s voicemail and she would get back to me to set a date for the procedure. I did as I was told…two weeks ago. And then again three days later. And then again...
Five reasons why healthcare companies need to be on Facebook
“Nobody makes healthcare decisions because of Facebook.” I have heard some variation of this statement from many clients. There may be some truth to this sentiment. If I am injured and bleeding, I am not likely to head over to Facebook to find the nearest emergency...
Marketing Basics: Part 2 Social Media
In recognition of the 40th anniversary of the birth of modern healthcare marketing, each week we will take a quick look at foundational tools and techniques that medical practices and other entities operating in the healthcare space can use to build and sustain a...
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